Smart Car Wrapping

The Smart Solution...We found an author who is clever, inventive and smart... The auto manufactures are feeling the slump in sales... the consumers are felling the pinch at the pump and with their budget and savvy business people are always looking for effective, low-cost ways to advertise.

Solution, use photo-quality, eye catching car wraps...

The vehicle wrapping industry is doing exceptionally well, given our economy... We are not saying this is the only solution but it sure is a good start. 

The Detroit Solution - give the cars away...

Traditionally run companies such as GM, Ford and Chrysler need to "think outside the box" to survive in the future. A lesson can be learned from the internet where for example newspapers deliver the content for free to the "subscriber" but making the revenue up in banner ads.

Step 1: Let people lease cars priced at $30,000 or less for $0.00 per month for 3 years.
Revenue ideas: a. Wrap the cars in advertising from 3rd parties be it national brands or local advertisers. b. All cars should have GPS installed and then sell auto-ads to retailers so that the ad is displayed on the nav system and heard over the speakers when you approach a participating (and paying) retailer. For example: as you approach McDonald's an ad for McD is displayed on the Nav system and over the speakers you hear: 2nd right up ahead, get your $2.50 happy meal. I'm sure there are many other revenue avenues but all we need to make is about $400.00 per month for a $30K car.
Step 2: After 3 years the car comes back to the manufacturer who now leases it out as used for 3 new years at $0.00 and includes gas for the 3 years for 10K miles per year. The revenue stream will come from the same sources as those for the brand new cars.

Think people would lease cars for $0.00 per month? Think that would clear the lots? Think the dealers can be set up to do the wrapping etc? Think you could have local advertisers BID on ads each month (and of course the advertisers pay the wrapping cost to the dealer that does the work)?

Too simple? I think not. The companies that will survive in the uncertain economic times will be the companies that think way outside the box and if customers get products for free I believe they will all "sell" AND people will accept the ads/GPS.

Now, as these cars blow out the doors and Detroit turns into advertising-driven revenue companies they can use this to make BETTER cars.

Why should we bail out the non-inventive? Why can't these very highly paid executives think outside the box?

I am willing to bet that the first company to put such a plan into action will sell all inventory almost overnight!

Source...

Friday, December 5, 2008
The Detroit Solution - give the cars away

Rolv Heggenhougen

Mr. Heggenhougen has founded and managed technology organizations in Norway, Sweden, Denmark, Latvia, Switzerland, Germany, China, Australia, and the US. His first company; iGroup ASA (OSE: IGR) went public in 2001. From 1989 to present, he has served as Founder & Chairman of McKenzie Webster Limited, a technology investment and consulting company and etechnologycorp, a Connecticut based technology company. Mr. Heggenhougen holds and has held several BOD-positions in private and public companies both in Europe and the US.